Saturday, April 28, 2007
Fiesta Atlanta = Fiesta Comercial?
The inaugural Fiesta Atlanta happens May 6 at Centennial Olympic Park.
It is scheduled to coincide, roughly, with Cinco de Mayo.
We've been seeing mad lots of advertisements about the FA -- the webpage has got a heavy dose of info about sponsors, a pitch to potential sponsors as an "about" section, and a prominent link to the Lanza Group, a PR (ie, advertising) company. In fact, "Fiesta Atlanta" is trademarked to Lanza. But we see no actual schedule of events or practical infos.
Do we smell an advertising blitz disguised as a fiesta? ¶ 7:59 PM
It is scheduled to coincide, roughly, with Cinco de Mayo.
We've been seeing mad lots of advertisements about the FA -- the webpage has got a heavy dose of info about sponsors, a pitch to potential sponsors as an "about" section, and a prominent link to the Lanza Group, a PR (ie, advertising) company. In fact, "Fiesta Atlanta" is trademarked to Lanza. But we see no actual schedule of events or practical infos.
Do we smell an advertising blitz disguised as a fiesta? ¶ 7:59 PM
